Lavenham Stories - Fit for Purpose


Lavenham Stories - Fit for Purpose
Deconstructing and
reconstructing
the Lavenham
archive.
November 2021
Exclusive to Lavenham.jp, our latest collaboration with the brand 77CIRCA. A Japanese womenswear brand with a unique look and personality, 77CIRCA specialise in creating new from old.


Delving into the Lavenham factory archive and selecting vintage pieces, the brand have deconstructed archetypal Lavenham jackets and gilets before reconstructing them into fresh pieces. Each garment is completely unique and made from a slightly different variation of our signature 2" dimaond quilt jackets.


We’ve come together with 77CIRCA through a shared desire to create clothing with alighter impact. Using what already exists, in this case archive pieces lying dorment in the Lavenham factory, eases pressure on our planet by reducing the use of 'new' materials.

